Beauty and the Beast, Disney

Foto: Anne van Zantwijk
Foto: Anne van Zantwijk

The collaboration with Liesbeth Sterkenburg allows us to make a bag that looks like an temporary showcase of the products that Bella used during her journey in ‘Bella and the Beast’. For this project we used the production technique and the aesthetics of a blister packaging for inspiration. This type of packaging is often used for highly protected products during transport and for showcases in stores. 

By reinterpreting and applying the design methodology of a packaging designer during the design of the bag we created a new definition of what a bag could be. We also challenge this commonly used packaging technique which in most cases exceeds the quality of the packaged product. www.liesbethsterkenburg.com